Anti-counterfeit and consumer solutions provider YPB Group (YPB) has appointed Brand Armor as a global distributor.

Under the agreement, Brand Armor will be responsible for identifying and contracting global sales and distribution opportunities for YPB’s portfolio.

The initial focus will be on YPB’s forensic anti-counterfeit solution, MotifMicro, which can read authentication marks on both flat and curved surfaces.

Brand Armor intends to engage regional and industry-specific partners to increase YPB’s profile through relevant conferences and events.

Brand Armor will receive a fixed annual retainer fee of US$175,000 (A$244,315) and a 10 per cent commission on all gross sales but only after exceeding US$1.75 million (A$2.44 million) each year.

The company will also be issued 150 million performance rights, consisting of 75 million performance rights convertible into fully-paid YPB shares upon reaching gross sales of $5 million within two years.

The remaining 75 million rights will be convertible into shares upon Brand Armor achieving gross sales of $8 million within three years of the agreement.

“We are delighted to be working with Brand Armor as our key sales channel for MotifMicro,” Executive Chairman John Houston said.  

“BAR’s commitment to drive the sales of MotifMicro is a strong endorsement of our technologies and their relevance to the global marketplace for anti-counterfeit solutions.

“We see this appointment as an important step in accelerating revenue growth via more rapid penetration of ultra-high-volume markets by our suite of leading technologies.”

Read the original article by Financial Times.

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