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- Jones Soda Co. (CSE:JSDA, OTCQB:JSDA) and creative agency August Allen have teamed up on a new platform that expands Jones’ augmented reality label program.
- Jones’ Reel Labels program brings video storytelling into a mobile-first AR experience
- Jones Soda is known for its unconventional flavors and user-designed label artwork
- Jones Soda Co. is trading at C$0.31 per share as of 12:30 pm ET
Jones Soda (CSE:JSDA, OTCQB:JSDA) and Clio Award-winning creative agency August Allen have teamed up on a proprietary new platform that expands Jones’ augmented reality label program for its original craft soda.
Jones’ Reel Labels program, which launched in 2021, brings video storytelling into a mobile-first AR experience. According to a news release, the new innovation with August Allen creates “a faster, seamless user experience that uses mobile AR instead of app-based technology. It also features the ability to take the AR experience beyond the bottle into media, merchandise and point of sale.”
Jones Soda, which is known for its unconventional flavors and user-designed label artwork, will have a custom-designed administrative dashboard so it can build, manage, and change AR projects and campaigns in-house. This will enable Jones to respond faster to culture, customer and fan feedback.
“We have always taken a highly personalized approach with Jones labels,” Curt Thompson, director of marketing at Jones Soda, said in a statement. “It has included fan-designed art, special label campaigns, and other fresh ideas unseen in the beverage industry before us. The new technology August Allen built for Jones takes this idea to the next level and allows us to celebrate our community in video on our packaging and unlock new ways to share their stories.”
Jones’ AR campaigns have included its crossover brand, Mary Jones, that will soon follow suit with AR labels in the infused cannabis category.
“Traditionally, brands like Jones needed to rely on third-party vendors and agencies to create AR campaigns, and each campaign had to be created from scratch every time,” Kristina Veltri, director of marketing at August Allen, said in a statement. “Now, Jones can tap into AR on its own, make changes on the fly, test in new communities, and instantly adapt to delight and engage its audiences.”
AR has superseded other engagement channels for Jones. The new AR technology platform created for Jones by August Allen included Jones expanding into AR posters for PRIDE this year.
Jones Soda Co., which has headquarters in Seattle, Wash., is a leading craft soda manufacturer with a subsidiary dedicated to cannabis products. The company markets and distributes premium craft sodas under the Jones Soda and Lemoncocco brands, and a variety of cannabis products under the Mary Jones brand.
August Allen, which is based in Denver, Colo., is a digital agency specializing in the development and implementation of augmented reality (AR) technologies.
Jones Soda Co. (CSE:JSDA) is trading at C$0.31 per share as of 12:30 pm ET.
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